When Properly PR came to us, they weren’t just looking for a website, they were looking for a digital partner who truly understood their hustle. Built by real estate agents for real estate agents, their team knew what it meant to juggle listings, leads, and late-night showings while still trying to maintain a strong online presence. They had the vision and the industry know-how. What they needed was a site that could match their energy, tell their story, and turn clicks into conversations. That’s where we came in.
Properly PR isn’t your typical marketing agency, they’re a digital powerhouse built by real estate agents, for real estate agents. Their unique approach is rooted in personal experience, and their goal is simple but ambitious:
When Properly PR approached Design Tech Studio, they had a clear vision but needed a digital presence that reflected their unique mission:
Communicate their niche focus clearly
Stand out from generic agencies
Offer an intuitive, self-service platform for busy agents
Build trust with bold storytelling and sleek design
They didnot need just a website. They needed a growth engine, one that converted interest into leads and aligned with their fast-moving, results-driven brand.
At Design Tech Studio, we knew the website had to work just as hard as the Properly PR team does. Our approach:
1-Purpose-Driven Design
We crafted a modern, bold design that mirrors Properly PR’s agent-first energy with the help of clean layouts, dynamic visuals, and direct messaging that hits home with their core audience.
2Conversion-Optimized Experience
From lead capture forms to strategically placed CTAs and a clear service breakdown, we ensured the site drives action. It’s not just beautiful, it’s built to perform.
3 Custom CMS for Scalable Content
We integrated a user-friendly CMS so their team could easily update service offerings, client success stories, blog posts, and more—without needing a developer.
4 Real-Time Results, Real Estate Focus
We aligned the site's messaging and functionality with the high-speed, high-impact nature of the real estate world. That meant faster load times, mobile optimization, and automation tools baked into the backend.
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